The problem
CoStar employees worked across several legacy internal tools to manage accounts, contacts and activity. Each team had its own workarounds, data was duplicated, and new hires spent weeks learning which tool held what.
What we did
I led UX for the internal CRM, working closely with Engineering, Product and business stakeholders to build a single application that lets every CoStar employee do their work more efficiently.
- Conducted user interviews and created journey maps, personas and wireframes
- Grew the team's maturity by creating a design system, increasing research and adding process management
- Evangelized UX across the company, increasing its involvement in product development
The outcome
- Several legacy tools retired in favor of one application
- Common sales and research tasks took noticeably fewer steps
- New hires ramped faster, with one place to learn
Also at CoStar
Designed several other applications, including mobile apps for internal and external users.